Business ethics Essay Example | Topics and Well Written Essays - 1750 words

Business ethics - Essay Example Business ethics Corporate responsibility entails two issues: doing the positive good to the community, and doing no harm or whatsoever to the community.This means that the corporations pay back to the community through participating in community beautification efforts and events, volunteering expertise, donating money to the worthy causes and being a responsible employer. On the other hand, doing no harm entails efforts of the business towards the environment in its production activities, transportation and disposal. Therefore, in order to best examine moral corporations and corporate responsibility for the environment let us start by considering issues of the environment we face (McLachlan, 2008). There is a wide possibility of developing a moral corporation; this requires looking closely at values and changing attitudes. This paper seeks to form a position for the development of a moral corporate culture and map out a specific plan for obtaining a moral corporation. Moral responsibility is the sta te of deserving moral praise, reward, blame, or punishment for an omission or act, with respect to moral obligations. Making decisions on whether or not something is obligatory morally is a concern of principles of ethics. Corporations with moral responsibility for actions are referred to as moral agents. Such corporations are able to reflect on their circumstances, make intentions concerning how they act, and finally do such actions. Developing a moral corporation is a free will issue whether or not corporations will be morally responsible for the actions they get involved in. The scholars’ debate over the attributes of moral responsibility in corporations has been going on for decades. The conformational approach to this argument is to determine the necessary conditions for moral corporations and plan for the development of moral corporations, and whether such conditions can be satisfied by corporations (McLachlan, 2008). The development of moral corporations needs to ensur e that the environment is duly protected. Environmental ethics iscomplicated in practice because of the numerous distinct perspectives that are involved. The development of moral corporations needs to encompass this ethics. In some situations it may be difficult for corporations to understand the environmentalists’ arguments on environmental ethics. Disagreements, hence, rise on plans for developing a moral corporation. It is obvious that corporations possess different viewpoints on ethics of the environment. It is, however, possible for corporations put their different options aside for the good of the environment and agree simply that some actions about the environment need to be done in order to make corporations morally upright. In order to develop a moral corporation, such corporations need to admit that protection of the environment is important, whether they are acting out of a sense of responsibility or out of a sense of self-preservation for the future generation, fo r to the Earth itself or to all the forms of life. Corporations need to adopt an environmental pragmatism. This ensures that moral corporations are developed and maintained; that the corporations can achieve a consensus on the values of the environment that identify and determine the policies of the environment that all other corporations can agree on (McLachlan, 2008). When thinking of moral corporations, a plethora of questions rise: if the consumerism was predated by an ethical community, then how did consumerism supersede the morals of business practitioners? How does it

Basic Principles of the Marketing Research Paper

Basic Principles of the Marketing - Research Paper Example The researcher states that relevant example of an intangible product can be Australian Open Championship that offers its services for the purpose of satisfying entertaining needs of spectators. Its arrangement requires different kinds of assets, including financial, human and material resources. Sports equipment, food, and beverages for cafeterias, souvenirs play the role of tangible assets, meanwhile administrative and maintenance staff plays the role of human resources. Visitors buy tickets for the Championship, therefore this event has profit basis along with the social goal to develop sport around the country. Tennis Australia considers that the more people enroll in clubs, the more skillful and distinguished players can be trained and stand out. This will increase Australia’s chances to win awards on world championships, improve state’s reputation and attain international recognition of the country. Tennis Australia strives for raising people’s interest and attraction their attention to sports activities. Watching professional players, potential consumers are prone to follow their examples and become tennis players later on by themselves. Australian Open Championship can be considered as a brand due to its main purpose to promote tennis. Its biggest value is that people get closer to sports events and later on become more interest in it. Brand statement of Tennis Australia cannot be considered as useful one in a full way because, in my opinion, it does not display all the urgency and importance of organization’s mission. A brand statement should be more profound and all-embracing so that potential consumers have a clear presentiment about company’s direction and promotion campaign. The success of brand realignment can be measured with the help of the increased number of people who enroll in clubs after realignment. The main participants of the microclimate of air travel industry are competitors; companies that deliver raw materials; suppliers of integrated products; partners and distributors. For instance, if the prices for raw materials increase, the total cost of airplane grows also, therefore airlines which use modern airplanes will increase prices of tickets for preventing a situation from losing additional profits. Factors of macroenvironmental can be political, economic, ecological and legislative situation in the country. If the level of economic development in specific country drops, this decreases profits of the population, who consequently due to lower salary will prefer a less expensive method of transportation substituting jets for trains or buses. Decreased level of demand will influence on air industry’s profits. Finally, airlines will be compelled to review price policies for affecting ticket sales.